Sponsored by: OLC’s Marketing and Public Relations Division
Register at my OLC | Deadline to register: 9/2/21
Member: $20* | Non-member: $40
*OLC Individual members or staff of OLC Institutional Member Libraries
Overview: You can’t predict when a crisis will occur, but you can plan for one. From a natural disaster, to a shooting at a branch, or anger in the community over a library program, a crisis can take many forms. This webinar will explain how to respond immediately and effectively when there is a crisis situation at your library which is likely to attract attention on social media and/or traditional media. The emphasis of this webinar will be on pragmatic, practical tips and best practices that you can arm yourself with to survive the initial stages of the crisis — and emerge with your library’s reputation intact or even enhanced.
During this webinar, you will learn how to:
• Define and create key messages.
• Avoid the deadly “no comment.”
• Evaluate social media threats and how that assessment helps determine your response.
• Leverage your social media outlets and other tools to reach key stakeholders – the people who care most about you and your library.
Presenter: Thomas J. Fladung, Hennes Communications
Thom Fladung is the managing partner of Hennes Communications which is based in Cleveland. He has more than 33 years of daily newspaper and digital media experience, having served as a top editor at some of the nation’s largest newspapers such as the Cleveland Plain Dealer and the Detroit Free Press. Fladung is an expert at crafting effective, strategic messages on hard deadlines. He is also experienced at quickly evaluating, assembling and disseminating information – crisis management skills that are critically important for clients coping with reputation management issues and breaking crises.
Intended Audience: Library administrators and marketing and public relations staff, including those responsible for social media accounts.
What’s Included: Participation in the live webinar and/or access to the archived version at a later date, resources (if applicable) provided by the presenters.
NOTE: Webinar invitations and access information will be sent via e-mail. Please check that your correct e-mail address is listed in your my OLC profile page.
Continuing Education Credits: For those working toward their Ohio Public Librarian or Ohio Public Library Staff re-certification, this webinar counts as (1) continuing education contact hour of credit.
Primary Ohio Public Library Core Competencies Addressed: Emergency Preparedness