New Directors Workshop 3: Essential Visibility

July 24, 2019 @ 9:15 am – 3:30 pm
Ohio Library Council
1105 Schrock Rd
Columbus, OH 43229

Sponsor: Ohio Library Council

Register @ my OLC  | Registration deadline 7/3/19

Registration Fees:
Workshop 3 ONLY: Member: $110* | Non-member: $220

Entire Workshop Series: Member: $385* | Non-member: $770

*OLC Individual members or staff of OLC Institutional member libraries.

The transition to a new management role can be challenging even for experienced and highly- skilled employees. The OLC’s New Directors Workshop Series is designed specifically for new and aspiring library directors who want to develop their management skills, confidence and effectiveness. This program is delivered through four, one-day workshops held each month over the summer (May-August).

The OLC’s New Directors Workshop Series will cover the core principles, techniques and approaches that you can apply to any situation that you’ll face as a new library director. You’ll learn how to handle management challenges with ease, including how to establish credibility and authority fast, how to motivate employees, work with your Board of Trustees, keep your library budget on track, handle legal issues, and much more. This comprehensive leadership training will cover proven management techniques and powerful strategies for success in your new role.

AGENDA for Workshop 3: Essential Visibility

9:15 – 9:45 am | Registration / Refreshments

Enjoy coffee and light refreshments while you mingle with presenters, OLC staff and workshop attendees.

9:45 – 10:45 a.m. | Telling Your Story
On-brand messaging can have tremendous impact. With the explosive growth of social media and content marketing, the opportunities to tell your story are vast. Learn how to engage and connect emotionally with your customers through a variety of marketing channels including: social media, website, and earned-media. A good marketing strategy can drive real results such as increased visits and community engagement.

Presenter: Gregg Dodd, Director of Marketing, Columbus Metropolitan Library. Whether you are speaking to reporters or fans in social media, Gregg can share how important it is to have a consistent message throughout all communication channels.


11:00 a.m. – Noon | 5 Steps to Creating a Strong Online Library Presence

As a library director, you play a key role in your library’s online presence. Learn five important ways you can support the creation and maintenance of a strong website and social media presence.

Presenter: Georgia Mergler, Community Relations Manager, Washington-Centerville Public Library. Georgia leads a full-time staff of four employees and oversees all the library’s external communications efforts. When people ask her what she does, she says, “I tell people about all the cool things available via the library, and more importantly, why they should care.”

Noon – 12:45 p.m. | Lunch

12:45 – 2:15 p.m. | Strategic Planning for Libraries

A great strategic plan is one that taps into the aspirational desires of your community, enthusiasm of your Board of Trustees, strengths of your staff and the Director’s vision for the organization. This session will provide a strategic planning framework and discuss why a plan is so critical for every library.

Presenter: Brian C. Hare is the Director of Reed Memorial Library, Promotions Chair of Main Street Ravenna, and a member of the OLC Professional Development Committee.  Brian believes that a Strategic Plan can and should serve as the guiding document for a library and hopes to share the insights he has gained leading his library through the process.”


2:30– 3:30 p.m.
Community Connections: Libraries at the Core of the Community
Libraries only succeed when they are an integral part of their communities.  Library directors serve their communities best when they have personal relationships with community movers and shakers, and are key parts of the success of key community partnerships. Learn how to make your library more integral in your community, and how these partnerships are critical to local funding?

Presenter: Karl Colón is the Director of the Greene County Public Library, OLC Government Relations Committee Member, former Chairman of OPLIN, Xenia Rotary incoming Board President, Founder of the Friends of WYSO, and member of seven Chambers of Commerce. Karl has built successful partnerships across Greene County, Ohio, and the nation and leveraged those partnerships into success with local funding.

3:30 p.m. | Adjourn

Who Should Attend: Library directors with less than three years of experience as a director, interim or acting directors, or library staff with management and/or administrative experience those who aspire to become a library director.

What’s Included:

  • All handouts provided by the instructors.
  • Continental Breakfast and Lunch. Please indicate any dietary requirements in the “Categories” section of “my OLC” when registering.
  • A copy of the OLC publication, Ohio Public Library Administrator’s Handbook, will be emailed to attendees following the workshop.

Continuing Education Credits: For those working toward their Ohio Public Librarian or Ohio Public Library Staff re-certification, this workshop counts as six contact hours.

Accommodations: For a list of hotels in the area please email or call (614) 410-8092.

Primary Ohio Public Library Core Competencies addressedCollaboration; Marketing