New Directors Workshop 3: Essential Visibility

July 19, 2017 @ 9:15 am – 3:45 pm
Ohio Library Council
1105 Schrock Rd
Columbus, OH 43229

Sponsor: Ohio Library Council

REGISTER @ my OLC | Registration deadline: 7/12/2017.

Registration Fees
Workshop 3 ONLY: Member: $100* | Non-member: $200
Entire Workshop Series: Member: $375* | Non-member: $750
*OLC Individual members or staff of OLC Institutional member libraries.


For more than 16 years, the OLC’s New Directors Workshop Series has helped public library directors adjust to the main responsibilities of their new roles, and to help those who aspire to become a library director understand the multiple facets of the role. This workshop series includes intensive work with everyone from OLC staff and legal counsel to seasoned directors and subject experts in various library fields to other “first-timers” just like you.

Essential Visibility Agenda

9:15 – 9:45 am | Registration / Networking Breakfast

Enjoy a continental breakfast while you mingle with presenters, OLC staff, and workshop attendees. This is a great way to create and build relationships that will carry on throughout the workshop series and your career.

9:45 – 10:45 a.m. | 5 Steps to Creating a Strong Online Library Presence

As a library director, you play a key role in your library’s online presence. Learn five important ways you can support the creation and maintenance of a strong website and social media presence.

Presenter: Georgia Mergler, Community Relations Manager, Washington-Centerville Public Library. Georgia leads a full-time staff of four employees and oversees all the library’s external communications efforts. When people ask her what she does, she says, “I tell people about all the cool things available via the library, and more importantly, why they should care.”

11:00 a.m. – Noon | Telling Your Story
On-brand messaging can have tremendous impact. With the explosive growth of social media and content marketing, the opportunities to tell your story are vast. Learn how to engage and connect emotionally with your customers through a variety of marketing channels including: social media, website, and earned-media. A good marketing strategy can drive real results such as increased visits and community engagement.

Presenter: Gregg Dodd, Director of Marketing, Columbus Metropolitan Library. Whether you are speaking to reporters or fans in social media, Gregg can share how important it is to have a consistent message throughout all communication channels.


Noon – 12:45 p.m. | Lunch


12:45 – 2:30 p.m. | Strategic / Long Range Planning: Understanding Your Role
Many libraries find strategic or long-range planning to be a vital part of their organizational practices. The first half of this program will address four vital areas of leadership focus that are part and parcel of planning: morale, institutional vision, tactical planning, and the detailed execution and management of work flows. In the second half, this session will look at the practical application of the four areas. Because these interdependent areas of focus must ultimately be directed, with or without a plan, this presentation will be useful to those already familiar with the ‘how’ of strategic planning.

Presenter: Daniel Slife, Director, Wadsworth Public Library

2:45 – 3:45 p.m.
Connecting: Partners in the Community
Library directors need to forge and sustain relationships with community movers and shakers to galvanize their position in and out of the library. What can you do to make your library more integral in your community? How do these partnerships help with local funding?

Presenter: Mary Jane Santos, Retired Director (Sept. 2015), Delaware County District Library, and former Delaware City Councilwoman, and OLC’s 2014 Librarian of the Year. Mary Jane has turned successful library partnerships into stronger communities.

Who Should Attend: Library directors with less than three years of experience as a director, interim or acting directors, or library staff with management and/or administrative experience those who aspire to become a library director.

What’s Included:

  • All handouts provided by the instructors.
  • Continental Breakfast and Lunch. Please indicate any dietary requirements in the comments section when registering.

Continuing Education Credits: For those working toward their Ohio Public Librarian or Ohio Public Library Staff re-certification, this workshop counts as six contact hours.

Accommodations: For a list of hotels in the area please email or call (614) 410-8092.

Primary Ohio Public Library Core Competencies addressed: Collaboration; Marketing