Sponsored by: OLC’s Marketing and Public Relations Division
Register at my OLC | Deadline to register: 3/1/22
Member: $35* | Non-member: $70
*OLC Individual members or staff of OLC Institutional Member Libraries
Overview: One way of reaching people, especially if they’re not able to come to the library in person, is social media. Using popular platforms can provide effective and creative ways to promote your library. This webinar is designed to help attendees match their library’s goals with the available audience on several social media platforms.
During this webinar, you will learn how to:
- determine which kind of content works best for different social platforms.
- find the latest information on best practices for ever-changing social media algorithms.
- handle negative comments while strengthening the connection between your library and the community.
- build the skills and confidence you need to use social media as an effective communication tool.
Presenter: Angela Hursh helps libraries create effective and engaging ways to market their collection, both at her job with NoveList and as author of the blog SuperLibraryMarketing.com and host of the YouTube series The Library Marketing Show. Her background includes more than six years in marketing for the Cincinnati and Hamilton County Public Library and more than 20 years as an Emmy-award winning broadcast TV journalist.
Intended Audience: Library staff who are responsible for social media accounts.
What’s Included: Participation in the live webinar and/or access to the archived version at a later date, resources (if applicable) provided by the presenter.
NOTE: Webinar invitations and access information will be sent via e-mail. Please check that your correct e-mail address is listed in your my OLC profile page.
Continuing Education Credits: For those working toward their Ohio Public Librarian or Ohio Public Library Staff re-certification, this webinar counts as (1) continuing education contact hour of credit.
Primary Ohio Public Library Core Competencies Addressed: Marketing