Library Marketing for Public Libraries from the Ohio Library Foundation
Marketing training on the web for public library staff

Module Ohio OHIO

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Euclid

Massillon

PLSJ

WCPL

Mission

Process

Products

Place

Promotion

 

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Module Planning planning

Module Product product

Module Promotion promotion

Module Internet Internet

 

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Ohio Libraries

Introduction to Marketing the Library Module 6

Learn from others!

This module is a showcase of a few outstanding marketing ideas from Ohio libraries. There are many more! There are great marketing ideas on all the web sites listed in the Directory of Web Accessible Ohio Public Libraries.

The Ohio module showcases concepts of the marketing process, covered in the first five modules in Marketing the Library, web-based training for Ohio public libraries.

The first few pages are examples from specific libraries. The remaining pages illustrate concepts of mission, process, products, place, and promotion.

Is this for you?

Module 6 is for staff who know the basics, understand the marketing process, and want to see examples of library marketing.

Before you start

Read instructions for trainees and for supervisors on the About page.

New concepts

Use suggested glossaries for new terms and concepts and see suggested bibliographies for further reading.

 

Next!
Euclid Public Library

 

What's new in library marketing?

Tips! What's in this module?

Explore examples and ideas about library marketing in Ohio public libraries.