New Directors Workshop 3: Essential Visibility

July 11, 2018 @ 9:15 am – 3:45 pm
Ohio Library Council
1105 Schrock Rd
Columbus, OH 43229

Sponsor: Ohio Library Council

REGISTER @ my OLC   | Registration deadline 7/4/18

Registration Fees:
Workshop 3 ONLY: Member: $100* | Non-member: $200

Entire Workshop Series: Member: $375* | Non-member: $750

*OLC Individual members or staff of OLC Institutional member libraries.

The transition to a new management role can be challenging even for experienced and highly- skilled employees. The OLC’s New Directors Workshop Series is designed specifically for new and aspiring library directors who want to develop their management skills, confidence and effectiveness. This program is delivered through four, one-day workshops held each month over the summer (May-August).

The OLC’s New Directors Workshop Series will cover the core principles, techniques and approaches that you can apply to any situation that you’ll face as a new library director. You’ll learn how to handle management challenges with ease, including how to establish credibility and authority fast, how to motivate employees, work with your Board of Trustees, keep your library budget on track, handle legal issues, and much more. This comprehensive leadership training will cover proven management techniques and powerful strategies for success in your new role.

AGENDA for Workshop 3: Essential Visibility

9:15 – 9:45 am | Registration and Refreshments
Enjoy coffee and light refreshments while you mingle with presenters, OLC staff and workshop attendees.

9:45 – 10:45 a.m. | Telling Your Story
On-brand messaging can have tremendous impact. With the explosive growth of social media and content marketing, the opportunities to tell your story are vast. Learn how to engage and connect emotionally with your customers through a variety of marketing channels including: social media, website, and earned-media. A good marketing strategy can drive real results such as increased visits and community engagement.

Presenter: Gregg Dodd, Director of Marketing, Columbus Metropolitan Library. Whether you are speaking to reporters or fans in social media, Gregg can share how important it is to have a consistent message throughout all communication channels.


11:00 a.m. – Noon | 5 Steps to Creating a Strong Online Library Presence

As a library director, you play a key role in your library’s online presence. Learn five important ways you can support the creation and maintenance of a strong website and social media presence.

Presenter: Georgia Mergler, Community Relations Manager, Washington-Centerville Public Library. Georgia leads a full-time staff of four employees and oversees all the library’s external communications efforts. When people ask her what she does, she says, “I tell people about all the cool things available via the library, and more importantly, why they should care.”


Noon – 12:45 p.m. | Lunch


12:45 – 2:30 p.m. | Strategic Planning: Understanding Your Role
Many libraries find strategic or long-range planning to be a vital part of their organizational practices. This presentation will be useful to those already familiar with the ‘how’ of strategic planning, but want to explore their role as director in the interdependent areas of morale, institutional vision, tactical planning, and the detailed execution and management of work flows.

Presenter: Daniel Slife, Director, Wadsworth Public Library

2:45 – 3:45 p.m.
Connecting: Partners in the Community
Library directors need to forge and sustain relationships with community movers and shakers to galvanize their position in and out of the library. What can you do to make your library more integral in your community? How do these partnerships help with local funding?

Presenter: Mary Jane Santos, Retired Director (Sept. 2015), Delaware County District Library, and former Delaware City Councilwoman, and OLC’s 2014 Librarian of the Year. Mary Jane has turned successful library partnerships into stronger communities.


Who Should Attend: Library directors with less than three years of experience as a director, interim or acting directors, or library staff with management and/or administrative experience those who aspire to become a library director.

What’s Included:

  • All handouts provided by the instructors.
  • Continental Breakfast and Lunch. Please indicate any dietary requirements in the “Categories” section of “my OLC” when registering.
  • A copy of the OLC publication, Ohio Public Library Administrator’s Handbook, will be emailed to attendees following the workshop.

Continuing Education Credits: For those working toward their Ohio Public Librarian or Ohio Public Library Staff re-certification, this workshop counts as six contact hours.

Accommodations: For a list of hotels in the area please email or call (614) 410-8092.

Primary Ohio Public Library Core Competencies addressedCollaboration; Marketing