New Directors Workshop 3: Essential Visibility

When:
July 22, 2020 @ 9:30 am – 3:45 pm
2020-07-22T09:30:00-04:00
2020-07-22T15:45:00-04:00
Where:
Ohio Library Council via Zoom
Virtual Event

Sponsor: Ohio Library Council

Due to COVID-19, this workshop will be held virtually.
The OLC is adapting its in-person programming to an online format to meet our members’ needs. The New Director’s Workshop series will be offered completely online. This approach will allow us to bring this important information directly to new and aspiring library directors.

Register @ my OLC  | Registration Deadline: July 15

Virtual Workshop Registration Fees:
Workshop 3 ONLY: Member: $50* | Non-member: $100

Entire Workshop Series: Member: $190* | Non-member: $380

*OLC Individual members or staff of OLC Institutional member libraries.

Overview:
The transition to a new management role can be challenging even for experienced and highly-skilled employees. For over twenty years now, the OLC’s New Directors Workshop Series has been designed specifically for new and aspiring library directors who want to develop their management skills, confidence and effectiveness. This program will be delivered through four VIRTUAL workshops; each focusing on a specific area of education.

The OLC’s New Directors Workshop Series will cover the core principles, techniques and approaches that you can apply to any situation that you’ll face as a new library director. You’ll learn how to handle management challenges with ease, including how to establish credibility and authority fast, how to motivate employees, work with your Board of Trustees, keep your library budget on track, handle legal issues and much more. This comprehensive leadership training will cover proven management techniques and powerful strategies for success in the multiple facets of your new role.

This workshop series includes intensive work with everyone from OLC staff and legal counsel to seasoned directors and subject experts in various library fields to other “first-timers” just like you. It is designed to align you with other library professionals who aspire to gain the skills and education to be a leader in Ohio’s libraries. Many of the connections made will become lasting friendships throughout your career.

Who Should Attend: Library directors with less than three years of experience as a director, interim or acting directors, or library staff with management and/or administrative experience who aspire to become a library director.

What’s Included:

  • Electronic handouts provided by the instructors.
  • A copy of the OLC publication, Ohio Public Library Administrator’s Handbook, will be emailed to workshop attendees following the first workshop.

Continuing Education Credits: For those working toward their Ohio Public Librarian or Ohio Public Library Staff re-certification, this workshop series counts as 24 contact hours (six contact hours per workshop).

Accommodations: For a list of local hotels please e-mail olc@olc.org or call (614) 410-8092.

Primary Ohio Public Library Core Competencies addressed: Leadership; Community Engagement; Communication; Strategic Planning

 

AGENDA: Essential Visibility

9:30 – 10:45 a.m. | Telling Your Story
On-brand messaging can have tremendous impact. With the explosive growth of social media and content marketing, the opportunities to tell your story are vast. Learn how to engage and connect emotionally with your customers through a variety of marketing channels including: social media, website, and earned-media. A good marketing strategy can drive real results such as increased visits and community engagement.

Presenter: Gregg Dodd, Director of Marketing, Columbus Metropolitan Library. Whether you are speaking to reporters or fans in social media, Gregg can share how important it is to have a consistent message throughout all communication channels.

11:00 a.m. – 12:00 p.m. | 5 Steps to Creating a Strong Online Library Presence

As a library director, you play a key role in your library’s online presence. Learn five important ways you can support the creation and maintenance of a strong website and social media presence.

Presenter: Georgia Mergler, Community Relations Manager, Washington-Centerville Public Library. Georgia leads a full-time staff of four employees and oversees all the library’s external communications efforts. When people ask her what she does, she says, “I tell people about all the cool things available via the library, and more importantly, why they should care.”

12:00 – 12:45 p.m. | Lunch

12:45 – 2:15 p.m. | Strategic Planning for Libraries

A great strategic plan is one that taps into the aspirational desires of your community, enthusiasm of your Board of Trustees, strengths of your staff and the Director’s vision for the organization. This session will provide a strategic planning framework and discuss why a plan is so critical for every library.

Presenter: Brian C. Hare is the Director of Reed Memorial Library, Promotions Chair of Main Street Ravenna, and a member of the OLC Professional Development Committee.  Brian believes that a Strategic Plan can and should serve as the guiding document for a library and hopes to share the insights he has gained leading his library through the process.”

2:30– 3:30 p.m. | Community Connections: Libraries at the Core of the Community
Libraries only succeed when they are an integral part of their communities.  Library directors serve their communities best when they have personal relationships with community movers and shakers, and are key parts of the success of key community partnerships. Learn how to make your library more integral in your community, and how these partnerships are critical to local funding?

Presenter: Karl Colón is the Director of the Greene County Public Library, OLC Government Relations Committee Member, former Chairman of OPLIN, Xenia Rotary incoming Board President, Founder of the Friends of WYSO, and Member of 7 Chambers of Commerce. Karl has built successful partnerships across Greene County, Ohio, and the Nation and leveraged those partnerships into success with local funding.

3:30 p.m. | Adjourn

Primary Ohio Public Library Core Competencies addressed: Leadership; Community Engagement; Communication; Strategic Planning