Sponsored by: Ohio Library Council

Register at my OLC | Deadline to register: 10/5/20

Registration Fees:
Member: $20* | Non-member: $40

*OLC Individual members or staff of OLC Institutional Member Libraries

Gregg Dodd

Program Overview:
Libraries are faced with unique challenges in a 24-hour news cycle world. Libraries must be ready to communicate quickly about any crisis impacting their reputation, including the ongoing world heath crisis. Gregg Dodd, Director of Marketing for the Columbus Metropolitan Library, will share practical strategies that will help libraries implement a crisis communication plan and how to navigate the complexities of message dissemination during any crisis through real-life examples.

Presenter:
Gregg Dodd, Director of Marketing, Columbus Metropolitan Library

Learning Objectives:

1. Provide practical strategies that will help library administrators identify and implement a communications plan and how to navigate the complexities of message dissemination during a crisis.
2. Identify the most important communication channels, and when to use them.
3. Prepare library administrators with tips to help protect their library brand during a crisis.

Intended Audience: Library administrators and marketing and public relations staff.

What’s Included:
Participation in the live webinar and/or access to the archived version at a later date, resources (if applicable) provided by the presenters.

NOTE: Webinar invitations and access information will be sent via e-mail. Please check that your correct e-mail address is listed in your my OLC profile page.

Continuing Education Credits: For those working toward their Ohio Public Librarian or Ohio Public Library Staff re-certification, this webinar counts as (1) continuing education contact hour of credit.

Primary Ohio Public Library Core Competencies Addressed: Emergency Preparedness